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Email Marketing
Building Email Lists Setting-Up Email
Outlook, Entourage, Thunderbird |
Building Email Lists Utilizing Subscription Invitations Building an email list is not just buying a list and sending to anonymous people who probably have no interest in what you are sending. You are building relationships with real people when you build an opt-in list. When a subscriber opts into your email list they give you permission to send email to them on a specific topic of interest. This helps build a targeted and trusted email relationship. One tool that aids in personalizing your email relationship with a potential subscriber is a Subscription Invitation. This tool is familiar to anyone who has ever invited someone to join their friends list in a social networking website like Face Book or instant messaging program like Windows Messenger. You send a personalized invitation inviting them to join your list, and if they do, you have established an interested subscriber that will trust the emails you send to them. The next step is to keep them interested in receiving emails from you, which will be much easier once you have established an opt-in relationship with a Subscription Invitation. |
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